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Our Team

Lisa Samuelson, Brand Strategist
(aka Roving Chef)

Lisa Samuelson

And since no team can be complete without a full roster of experts, we also draw upon a network of strategic marketing partners. Or as we like to call them, our ‘roving chefs.’ They have the talent, expertise and specialized knowledge of an elite culinary expert--without the attitude.

Lisa is a communications pro with more than 20 years experience in integrated branding, marketing communications, sales and public relations across a variety of industries. A lifelong foodie and travel junkie, Lisa's favorite memories involve meals, wine, restaurant experiences and exotic locations.

Lisa began her career as a tour guide at Robert Mondavi Winery in Napa Valley, spent a harvest as a cellar rat, and then moved into sales for a California wine broker. After escaping from California, she spent a decade in Seattle selling wine, both on the distributor and supplier side, introducing many new Washington wines to the market, and was a regional manager for Snoqualmie Winery. There not only was she responsible for sales and distributor management in the Northwest, she also managed events at the winery and media relations.

She left the wine business in the late 90s (in body but not in spirit) and joined a Seattle-based boutique brand and marketing agency, Parker LePla. As a Vice President at Parker LePla she consulted with a wide variety of clients – from healthcare to technology to non profits. She was also a contributing author to a highly regarded book on branding and leadership (Brand Driven, The Route To Integrated Branding Through Great Leadership) and sought after public speaker and expert on brand issues.

More recently Lisa was part of the communications and marketing team that helped open Qube, Coupage and Barolo Restaurants (Her waistline has yet to recover.) Additionally she was involved in media outreach for: Flying Fish, Earth & Ocean, Campagne and Cafe Juanita in Seattle.

Lisa has worked on events with New Zealand Wine Growers and Peha Promotions (Paso Robles Wine Country Alliance, Wine Industry Association of Western Australia, Sonoma County Vintners’ Sonoma County Showcase, Washington Wine Highway). Event promotion experience also includes the Seattle Boat Show and the Leukemia Cup Regatta.