PR on a shoestring
Here are a few low-cost (but highly effective) strategies for getting PR on a modest budget.
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Recent Articles
“Top 6 Tips for Selling in China”
Learn from a cross-cultural expert how to succeed when selling in China
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5 Tips for bringing your new product to market
Cost effective strategies for assessing your product’s true market potential
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How to leverage food trends
A former crime scene investigator applies her finely honed ’sleuthing’ skill to predict food trends.
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News
Press Tours: Do They Still Work?
With a crowded market and a continued consolidation of newspapers and other media outlets, it can be hard to secure face time.But press tours, with a timely news hook, still work. We connected one client with top NY publications to help promote the company’s sustainable manufacturing practices and new product lines. The result? Meetings with top pubs including Martha Stewart Living, House Beautiful, Architectural Record, Country Living, Woman’s Day, Every Day with Rachel Ray, and Interior Design.
Client featured on The Food Network
Reser's was featured on the popular new show “How’d That Get on My Plate?” Host Sunny Anderson followed potatoes from farm to field, and stopped in Oregon to visit Reser’s.
Discovering the Gold in Going Green
Two clients, and our founder, are quoted in this article about the financial benefits of going green.
Quality Digest October 2008