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Food PR Powers Masala Pop

Indian-Spiced Popcorn with a Kick!

When a food entrepreneur wanted to launch a tasty new snack company, we used guerilla PR to cost-effectively spread the word. We worked quickly to get into holiday gift giving guides, invited TV news crews “into the kitchen,” reached out to food commissions to spread the word (Thanks Hazelnut Marketing Board!) and also secured feature articles in consumer magazines.

The company’s increased visibility helped fuel holiday orders. It also helped Masala Pop land a coveted new retail account. If you’re in Portland and want to go on a culinary adventure, check their amazing new “Production Kitchen and Pop Shop” in SE Portland, or visit online at  to see what’s cooking.

Check out these exotic flavors:

Savory Masala Popcorn with Papadams

Tamarind Sesame with Papadams

Chai Masala with Oregon Hazelnuts