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The Fancy Food Show

Helping Stonemill Kitchens unveil a new Greek Yogurt dip

Consumers dig in at Fancy Food Show

SUMMARY

Launching a New Greek Yogurt Dip at the Fancy Food Show

CHALLENGE

Educating the market about Stonemill Kitchen’s new line of savory Greek Yogurt dips.

SOLUTION

Leverage the “halo effect” of Greek Yogurt and let people TASTE the (skinny truth) about these dips that are packed full of flavor, and have half the fat and calories of a cheese or sour-cream-based dip.

We helped sample on the show floor, as well as unveiled the dips at the Food Fete media event.  Fully decked out in white togas and gold leaf crowns, the team generated many smiles, as well as product requests from reporters and food bloggers.

Another highlight? A reporter (who was born in Greece) said that the Kalamata Olive dip, “Tastes like home.”

Getting into character to launch Greek Yogurt dip

Getting into character to launch Greek Yogurt dip