'UDDERLY' COOL FOOD DELIVERY

NEWSFLASH: Milkmen (not Amazon) were the first to provide home delivery! After 40 years, Alpenrose, Portland’s beloved hometown dairy, decided to bring back their home delivery service—and iconic white porch boxes. This time around, with retro-cool milk trucks, online/touchless ordering, and a lot more than farm-fresh milk. They partnered with local food companies to bring fresh pasta, produce, bread, yogurt and meal ideas. Alpenrose wanted to harness the power of PR to spread the word—and quickly drive new customer sign-ups. Fun fact: this client never complained about early morning TV shoots—maybe it’s because milkmen (and milk women) are early risers.