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SOCIAL MEDIA BLITZ
RESULTS
• Increased impressions by 747%
• Increased engagement by 358%
• Received 59 profile clicks
• Increased net followers 👀 by 708 from 1200 to 1919 -- a 60% 👀 increase!
PROJECT
#BBQLikeAPro
We created a multi-brand social media promotion (hosted on Instagram) that featured the five rib-sticking elements of great BBQ: meat, sauce/rubs, sides (our client!), grill and charcoal. The goal: to leverage each other’s BBQ enthusiast fans to increase followers for everyone and draw attention to sponsorship of the American Royal in Kansas--the world’s largest BBQ competition. Our Client picked up followers and we picked up a PRSA Award!
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