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CONTENT GENERATION
PROJECT
THINK OUTSIDE THE TACO!
Don Pancho was founded in 1979 by the Puentes family to offer customers the delicious, authentic Mexican foods the family loved. Quantifying the value of PR has long been the bane of many PR professionals. Raise your hand (or taco) if you agree! But this campaign really delivered ROI:
1. 81 New recipes and photos for client’s website. Talk about a tasty content generation tool!
2. 30 consumers reached out re: product availability; filled out product request forms at Costco.
3. 5 new corporate leads for the company sales team (from a Mexican restaurant in Pennsylvania to convenience stores, restaurants and grocers across the Northwest)
4. 1 new company partnership (Caribeque).
