'SWEET' RETAIL LAUNCH

ROYCE’ Chocolate, a Japanese gourmet confections company, wanted to announce the opening of their first retail location in Oregon. Prized for their luxurious Nama chocolate (which means raw in Japanese), the chocolate is created using Hokkaido Cream which makes the chocolate luxuriously soft, creamy, and delicious. We secured extensive print and broadcast coverage for their retail launch that helped generate awareness, excitement, and holiday sales. Sweet!