SUPERMARKET EXPANSION

T&T Supermarkets, is Canada’s largest Asian grocery chain. They turned to Radiance to share some tasty expansion news—the opening of their FIRST store in the United States. And at 76,000 square feet, the store is the largest Asian supermarket in Washington state. We used several timely news hooks—such as job creation, demographic trends, food finds and commercial property development to pique editorial attention and secure a TREMENDOUS amount of press coverage.